Eataly

Developed for Eataly during Milan Design Week 2026, CASA was a project created alongside Giotto Calendoli exploring gestures of love, care and belonging apart from the classic "I love you".

Built around the phrase “Amore, hai mangiato?”, the project reflected on how affection is often expressed through small everyday actions rather than explicit words, transforming familiar culinary rituals into a visual and emotional language.

I supported the creative direction and led the graphic execution of the project across multiple touchpoints and scales, including the main storefront installation, limited-edition pasta packaging, in-store displays and opening event details.

The installation was part of Materiae, the theme proposed by FuoriSalone 2026, exploring food as a cultural, emotional and visual material within contemporary urban space.